On Wednesday 30 October our marketing Manager, Sozanne Furno, and Art Director, Johann McLoughlin attended the annual Gold Pack Award ceremony in Sandton, Gauteng. Our Signature Range was nominated into the non-alcoholic beverage packaging category by our printing partners, Britepack and we received word early in July that our packaging has been nominated for an award!
This year’s judges offered an awe-inspiring collective knowledge of a wide array of disciplines, not to mention countless years’ experience in packaging and related industries. This knowledge and expertise were brought to bear on considering all the diverse criteria required for winning packaging. The panel included Andy Rice, Gunnar Sigge, Ralph von Veh, Gill Loubser Wendy Knowler, Vanessa von Holdt, Annabé Pretorius, and Shabeer Jhetham, and their deliberations were monitored and recorded by Bill Marshall.
They looked for the excellent application and execution of innovative and creative design and technology applied to packaging in South Africa. It’s understood that a technological concept might not be original but has been used in a manner that makes it exceptional on the local market.
It’s clear from this year’s results that South Africa’s packaging is world-class. And that’s what Gold Pack is all about – promoting and encouraging world-class excellence in packaging design and technology. It’s also about fostering co-operation across the packaging supply chain.
Receiving the Bronze medal in the non-alcoholic beverage category is a huge honor to us as a team at Cafféluxe. We continuously strive to improve our visual appearance on shelf and always opt for a positive consumer experience with our packaging designs.
Let us know what you think of our rebranded Signature Range.
